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After my two hours Korean class on the Monday of Seoul Fashion Week, I ran over to Dongdaemun Culture & History Park to photograph the SS'16 Collection & to continue my double life. Gaining popularity over the last few years since its launch in 2009, Jarret is a label designed by Sungshin University graduate Lee Jiyeon. Her vision is to design for the woman (and man) who appreciates post-modern femininity and style– ultimately combining dichotomies into individual looks with perfect harmony.
For myself, the SS'16 show was everything that I enjoyed about Seoul Fashion Week: wearable & relevant looks, local audiences, and appreciation for a new, local designer. Almost every look pictured above sits on the line between ready-to-wear and runway-ready. Of course, what is "wearable" will always be subjective. However, after my three months in Seoul I could easily picture Seoulite women sporting the off-shoulder tops, loud prints, wide leg pants, and the tailored silhouettes. As for men, individual styles could seamlessly be incorporated into the preppy looks that I've seen. The loud prints and patterns would give just the right amount edge to the uniform looks men seem to love here in Seoul.
Rather than extreme silhouettes, materials, or cuts, Jarret pushed the boundaries of Korean style in the sheer overlay of so many looks. This is a look that I've been loving for years– there is nothing more sexy than having the shape of undergarments show through a sheer fabric. So while Korea is not completely in for total shoulder exposure, a sheer fabric over a bralette or corset is the perfect medium. I could too see this trend carrying over to the Chinese market, where (as I saw during my time in Shanghai), tulle anything is a massive trend. The sheer pieces might be a more toned-down version of that trend, but would appeal to some Chinese fashionistas nonetheless.
As I've mentioned before, there is a sense of polish and sportswear chic to the style in Korea, and that is not unnoticed at Jarret. While still pushing the style boundaries, designer Lee Jiyeon managed to incorporate some very Korean trends into every looks: there was lots of ankle, lots of leg, and overall not one look unpolished. In a true post-modern fashion, such details show just how aware Lee Jiyeon is of the customer she is designing for– at the same time as providing looks her regular customers would pick up off the rack in a second, she gives them a little more to push the fashion envelope.